Profitability and social impact are not mutually exclusive goals. In fact, when utilized properly, they feed into each other, creating a positive feedback loop that separates one-of-a-kind from strong brands. 

84% of global consumers place a high importance on sustainability/CSR efforts when selecting brands, taking into consideration CSR fit, authenticity, and personal involvement. (IBM, 2021).

A “hypercognitive generation very comfortable with collecting and cross-referencing many sources of information” (McKinsey) has no mercy toward inauthentic CSR: there's no point in going halfway.

Viral reach means nothing if the content is not consumable. Even with genuine impact, companies need to find a way for that impact to reach consumers, which occurs best through influencers and normal users.

Nielsen finds that 92% of consumers trust recommendations from friends and family over all other forms of advertising. Through nonprofit sponsorships, we turn users into creators, and build relationships on the deepest level.

According to the Edelman Trust Barometer Special Report of 2021, 54% of respondents expect a public statement regarding their position on a major news event within 2-3 days. SociaCourse's influencer and nonprofit network allows for quick messaging and resource deployment to address public issues.